About Us
Led by CEO and Founder, Candise Goodwin, Outlier Advisor's mission is to empower pet industry companies with the knowledge and strategic direction they need to thrive in a competitive market.
Let us be your trusted partner in achieving your business objectives and shaping the future of the pet industry.
Let us be your trusted partner in achieving your business objectives and shaping the future of the pet industry.
Outlier Advisors is a leading consulting firm dedicated to driving success in the pet industry. our experienced team specializes in helping retailers, veterinary groups, pet technology companies, product & service providers, and pharmacies unlock their full potential and achieve remarkable growth.
With deep industry knowledge and a collaborative approach, we provide expert insights and actionable recommendations. Our customized strategies address unique challenges, refine brands, optimize operations, and maximize growth potential.
Through our extensive network of strategic partners and industry professionals, we facilitate collaborations that align with your business goals. Whether it's retailer partnerships, veterinary collaborations, or technological innovations, we connect businesses with the right opportunities for mutual success.
At Outlier Advisors, we are committed to transparency, integrity, and innovation. Our exceptional service, thought leadership, and market insights have earned us a reputation for excellence and trust.
With deep industry knowledge and a collaborative approach, we provide expert insights and actionable recommendations. Our customized strategies address unique challenges, refine brands, optimize operations, and maximize growth potential.
Through our extensive network of strategic partners and industry professionals, we facilitate collaborations that align with your business goals. Whether it's retailer partnerships, veterinary collaborations, or technological innovations, we connect businesses with the right opportunities for mutual success.
At Outlier Advisors, we are committed to transparency, integrity, and innovation. Our exceptional service, thought leadership, and market insights have earned us a reputation for excellence and trust.
About Candise... |
As the visionary behind Outlier Advisors, Candise extends her expertise to clients seeking to navigate the complexities of the market. Her firm is a culmination of her career’s work, providing strategic consulting services that reflect her unique blend of industry knowledge, innovative thinking, and practical leadership. With her deep industry knowledge and collaborative approach, Candise provides market assessments and strategic frameworks that are as insightful as they are actionable.
Renowned for her dynamic speaking engagements, Candise captivates audiences with her deep insights into the pet healthcare and retail industries. Her journey from transformative roles at Merck Animal Health, Vets First Choice, VIP Petcare/PETIQ, to leading digital transformation at Petco, positions her as a thought leader in bridging traditional and digital business models.. Through Outlier Advisors, Candise applies her seasoned perspective to help businesses achieve sustainable growth, leveraging her experience in launching veterinary services in major retailers, spearheading digital pharmacies, and scaling eCommerce operations. Her commitment to excellence, passion for innovation, and deep understanding of customer-centric strategies shine through, offering clients a roadmap to success in the evolving landscape of pet healthcare and retail. Under her leadership, Outlier Advisors has become a trusted resource for businesses looking to navigate the pet industry's evolving landscape and reach their business goals. |
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